As Marketing Manager, Barbara is responsible for defining and managing Automa’s strategic communication plan, with a strong focus on product promotion and market positioning. She oversees marketing activities and external collaborations, supporting the launch and promotion of the company’s solutions through trade fairs, industry events, and dedicated communication materials. In addition to marketing responsibilities, Barbara plays an active role in business development and lead generation, working closely with sales and technical teams to support commercial growth. She continuously analyzes market trends and industry needs to better understand customer expectations and identify opportunities where Automa’s solutions can deliver the greatest value. Through a data-driven and market-oriented approach, Barbara contributes to aligning Automa’s product portfolio with real-world applications and evolving sector demands, helping strengthen the company’s competitive positioning and long-term growth strategy.